这是一切。
这是关键。
产品的体验。
它会给人什么样的感觉这是我们的印记，它代表了所有。
括号内的是广告中没有，但官网文字版中有的
This is it.
This is what matters.
The experience of a product.
How it makes someone feel.
(When you start by imagining
What that might be like,
You step back.
You think.
Who will this help?)
Will it make life better?
Does this deserve to exist?
(If you are busy making everything,
How can you perfect anything?
We don't believe in coincidence.
Or dumb luck.
There are a thousand no's
For every yes.)
We spend a lot of time
On a few great things.
Until every idea we touch
Enhances each life it touches.
(We're engineers and artists.
Craftsmen and inventors.
We sign our work.)
You may rarely look at it.
But you'll always feel it.
This is our signature.
And it means everything.
Designed by Apple in California
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